It is a guidebook that a brand manager can use to improve himself while shaping his brand in his branding journey. Who is a Brand Manager and what are his/her characteristics? How to Build a Brand from Scratch? How to Create Brand Identity? How to Grow and Develop a Brand? What Should Be Done for Brand Awareness and Reliability? With Which Sales Scenarios Can We Bring the Brand to Profitability? How Should Reputation and Crisis Management Be Managed? What are PR and Brand Management Processes? It is the Brand Management book where you can find the answers to your questions together. In short, the steps to be taken on the path to Creating a Brand, Branding and More Sales have been brought together in this work.